Blue
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.
You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.
Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.
Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.
Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.
(http://www.color-wheel-pro.com/color-meaning.html)
June 3, 2007 at 4:35 am
the blue is at the base of the flame.
June 4, 2007 at 7:56 pm
“Little boy blue”
I teach four year olds, and the blue/male association is really intense, I mean they fight literally over acquiring all things with the color blue, I have had otherwise well behaved mild mannered children throw a hard core fit over getting the blue scissors versus anyother color, or hiding wads of blue playdough in the backpack, etc. they request everything in blue, obsess over blue, dream in blue…
June 5, 2007 at 11:55 pm
blue was the girl color for most european traditions until the WWII era, because when europe became christianized, blue was the color for the virgin mary, pink was considered “light red” and more powerful, thus appropriate for boys.
prior to the christianization of europe, blue was for all children because evil spirits don’t like blue, the color of the heavens.
In China and nearby Asian nations, blue was traditionally for boys because the dye was very expensive, and it was an honor to have a male child–thus the two seemed to deserve one another.
June 6, 2007 at 12:00 am
i think of the chewiing gum with the stripey zebra. was there blue?